Fifty Percent Of U.S Households Owns A Digital TV Set Today

December 29, 2007

Today there are reports that 50 % of the households owns a digital TV and a new survey suggests that 38 percent watch TV online. But, much is left in the air. Are the digital TV sets connected to a digital signal? And what are people watching online? And when and who is watching? Surveys are good but more clarification is needed.

The use of digital TV sets increases in the U.S. Darren Murph at EngadgetHD writes that half of US households now owns a digital TV according to statistics in a pressrelease from CEA, the Consumer Electronics Association. They (CEA) also predicts that 32 million TV sets will be sold in 2008. And 79% of them will be a HDTV set. This, in part, because of the upcoming transition. Marketing campaigns will be tremendous during next year to make consumers switch to a digital TV set or a converter box. However, owning a digital TV set is one thing. Neither the article or CEA reveals how many of the digital TV sets are actually receiving TV shows in digital quality, with a digital signal. That is crucial information that is missing out.

In march 2007, 28 percent of the households were owners of at least one HDTV set.

2008 will surely be a hot DTV year. With converter boxes entering the market, more campaigns launched and consumers being aroused to the fact that they ave to spend money to be able to watch television. All this along with a presidential election and online TV will gain momentum just as viewing TV on your cell phone or Ipod. A new survey suggests that 38% now watch TV online. The survey is made by Deloitte & Touche writes Hollywood Reporter (Reuters).

Buckle up for a tense ride. The media landscape is shifting into new forms. Just as consumer behaviors.

Anders Bjers