Allways great to get readers feedback. Also, together with some tips. This from Tom in Ohio.
Allways great to get readers feedback. Also, together with some tips. This from Tom in Ohio.
Fot those thinking about saving money in an shrinking economy, lets check the alternatives.
Let go of your expensive cable TV subscription. Instead make a new combination for your viewing habits with online viewing and a live TV-set together with no cost per month digital-TV.
The thing is to question why in heaven you really need cable TV. It is on it´s way to become old fashioned. Also, it is fairly expensive. You are stuck with a limited selection of TV-channels, you need to set your watch to not miss out on your favorite show and it is really not very flexible. Convenient, yes, and a habit, yes, for now.
But think about it. If you unplugg your cable TV you will save at least $30 a month. Keep your internet connection for maybe $20 a month. Get a converterbox for digital TV and hook it up to your TV set and you will have acccess to local and national TV stations for news and local information. That is a one time cost of $60. (check your antenna though). In two months time you start to save money. And gain in flexibility.
Then log on to you tube, nbc.com, hulu, itunes and many more outlets of on-demand TV and video.
I can recommend an apple TV or maybe an Xbox that can provide you with movies and podcasts. Did you know that most of the newschannels that you can watch on your TV set are available as podcasts? It´s great. You dont need to set your watch to view the show and you skip commercials. I think podcasts are the biggest thing since TV came to earth. Also, it is fully loaded with new formats for niché TV. I use Itunes, Ipodtouch and an Apple TV to keep up in the news flow and get inspiration. I watch podcasts more than broadcasts. It is a relieve for anyone with kids (you decide when, where and what you view).
Also, there is more on your way. Youtube will release old movies and TV-shows from MGM. More people watched Saturday Night Live with Tina Fey as Sarah Palin online than as a broadcast, writes Mike Musgrove at Washingtonpost. That is a sign if any.
Now you can start deciding about your money and your habits. Crisis and change come with possibilities.
Yesterday I wrote about a survey made by APTS, that some 43 percent of households will pick free programming in DTV after the transition. The story is also reported by TVNewsDay, Washington Post and Reuters.
But I am asking: what about those 67% that won’t pick free programming in DTV? How will they continue to watch TV? The survey doesn’t tell. OK, we can subtract another 12% that say they will choose pay-TV. But the rest – another 55% that is missing out in the information about the survey. Can someone enlighten me about this case?
Few knows why the transition is taking place. The survey finds that 77 percent don’t know that the government has ordered the transition. On the other hand, it is not only the government who wants to push for a transition. This is something a whole industry has been waiting for to do for many years. The transition is a huge promise for many stakeholders. And also for viewers. Bust most don’t know it yet.
Lawson comments on this saying: “It appears that the government’s positive message regarding the reasons for the transition has fallen on deaf ears”.
This is crucial information. FCC and NTIA has little money for national information campaigns. NAB and the DTV coalition is doing most of the work moving their audiences. That is good and appropriate. However, I think there is a need for unbiased information. Something FCC or NTIA should handle.
Even if much more is reported about the transition in mainstream media, much has to be done to bring awareness to people. In the case of Sweden I think it was mainly thanks to many different but synchronized information efforts that made the difference. Among them: households had brochures mailed home, local governments were early on in meetings about the transition, local ad campaigns were active for a long time and media had many reasons to report on the transition on a local level. Again, a transition is a hyper local event.
Most of us relate to TV as to local or regional programming. But of course, if national news channels report about the transition it will have a huge effect.
But I still am looking for a widespread debate about the “why”. The reason for a transition. That is not only about the governments role in the transition but for all stakeholder to be part of. And the debate will, in my mind, ignite discussions on all levels. A good thing to welcome. When people are engaged in a subject it is easier to become active. Thats is in this case, to check if you are affected and if – get a converter box. When they arrive…
Anybody knows when?
The battle continues between traditional broadcast companies and new wireless actors on the block that aims to use the white-space, air waves released by the DTV transition. Again there is a dispute if new wireless devices are interfering with airwaves or not. Washington Post reports from the scene where the Wireless Innovation Alliance (WIA) claims that NAB is leading a “misinformation campaign” that misleads decision-makers such as FCC. The question is if new wireless gadgets and devices are or will be interfering with TV signals and similar airwaves. WIAs letter to FCC is pointing out that decisions about white-space usage should be based on technical grounds.
NABs VP Wharton, says in a pressrelease that a successful DTV transition is in peril and that the WIA devices failed testings. ” That is not misinformation but an inconvenient truth”, states Wharton.
This battle do not really focus on the transition as such. I don’t really understand how Wharton can link WIA to a failed transition to DTV, if it fails I think it will be because consumers didn’t get proper information and/or the converter boxes would fail. One example is if the supply would glitch.
My experience is that the digital TV broadcasts might be severely interfered in other ways. I know from several cases (in Sweden) where people had interference in the reception because buses, motorbikes and even trains passed not to far from their home. And made the digital picture freeze or become “pixel-ed”. Just as converter boxes will react differently to bad weather or trees full of leaves, they will react in different ways when it comes to other interfering signals in the air. That is not from any new wireless device but from old fashioned “travel gadgets”. I must point out that interference like this is not common, but it happens quite widely when it comes interference because of weather and trees.
Converter boxes differ on how well they are shielded from other external signals or currents. I think this is a much more serious problem from a consumers perspective. Especially when it is the first generation of converter boxes that will flood retailers shelf’s. How well will they work? I believe no one really knows right now, since the converter boxes are in the making in this moment as you read this text. NTIAs requirements for converters doesn’t really cover this topic, I think.
But consumer will care about their brand new promising box.
The converter box coupons program is rolling in full steam. NTIA reports in a press release that over one million consumers have applied for two million coupons, worth $40 each. That is good but I do wonder if the coupons will reach the people in greatest need. Although there are 32.5 milllion coupons left to apply for.
You can apply on-line or use other options. I hope that poor people get help from family and friends in applying for the coupons. NTIA also boasts that 15.000 retailers are included in the coupons program today and the last date to be included is March 31st. Way to few I think. That is almost 300 stores in each state.
However, on the brand new site dtv2009.gov, dedicated to the coupons program there is also included an FAQ that should answer the mot common questions. Some of them puts, in my view, consumers on a wrong or confused track in making a good choice ahead of the transition.
Here is some examples that you should think twice about:
5. Does someone have to come into my home to install the converter box?
NTIAs answer: No, you should be able to install the converter box yourself using the instructions provided by the manufacturer.
Think twice: Many people, elderly or not so technical, will need to bring home an installation service man to help out. Especially if the antenna is old and needs to be replaced. In Sweden, most businesses who works with TV installations were totally booked two or three months prior a transition, and weeks after. So, the recommendation would be to get in contact with the proper company or professional well ahead of the transition in February 09 to be certain that the TV will continue to work. Also, in many states wintertime will prevail in February, that puts an extra dimension of hardship to the transition.
If you are a landlord without cable or satellite TV, you need even more time.
10. I have a handheld or battery powered TV / can I connect it to a TV converter box?
NTIAs answer: Generally not.
Think twice: People has written to me and asked about battery powered TV-sets. If you think twice, many affected might live in areas where power outages are more or less common. NTIA haven’t ruled out the possibility for manufacturers to produce boxes with alternative power options. They write in the final ruling “Because of the public interest benefit, the Final Rule, therefore, permits, but does not require, manufacturers to provide converter boxes that operate on battery power as well as those which use an external AC/DC power input”. (section J 92).
So, check out the boxes, you might find a box that suits your needs and be able to use the coupon as payment. This also works for consumers with a TV set in their trailer or cabin.
13. Will you be able to watch HDTV on a converter box?
NTIA answer: No. Analog televisions are not capable of displaying High-Definition resolution,
but the picture will generally be better with a TV converter box.
Think twice: The answer doesn’t really relate to the question. You can buy a converter box that shows HDTV on your TV set (if it is HD ready). Like this one from Samsung at Best Buy. But it is more expensive ($179). However you wont be able to use the coupon as payment in this case.
NTIA has not even bothered to explain in the specifications, what kind of conversion (Mpeg2 / Mpeg4) that the converter boxes should our would be able to process. I know this might sound to detailed, but the thing is that most people/consumers will own and view TV with a HDTV ready set in the near future, and if you think you are going to use the coupons for a HDTV capable converter box you are on a wrong track today. And the information at hand is not very clear. Of course, the price tag is higher if the box can handle HDTV. That is a limitation itself.
And due to the great use of HDTV in the U.S it is a crucial part. Also, consumers might end up thinking they haven’t been provided with the proper information or equipment.
Why is this and others FAQs important?
Well, next to consumers – journalist will use and rely on this list to make up their minds and as facts for research to report about the transition. Also, officials around the country will use NTIA as an unbiased source. FAQs are basic ans crucial tools to get the answers straight, both internal and external. From my experience, journalist will need to make a steep learning curve to understand this complex subject to report and explain it in a simple way. At the same time, media will be the most important force in moving consumers and opinions in the direction to a smooth transition.
Since the strongest media, TV, is a prime stakeholder it is bottom line to get things clear in the first place.
What can be done?
The prime movers and stakeholders and actors should sync their facts (FAQs), update them constantly and keep them as simple and clear as possible. Track what people are asking about. There will be a top ten chart of common questions after a while. Number One – with certainty – Do I need a box for each TV set?
And also, take every chance there is to explain the choices the consumer has at hand.
Create guidelines to hand out and inspire consumer journalists to start writing and reporting about the nuts and bolts of the DTV transition, from a consumers perspective.
Today there are reports that 50 % of the households owns a digital TV and a new survey suggests that 38 percent watch TV online. But, much is left in the air. Are the digital TV sets connected to a digital signal? And what are people watching online? And when and who is watching? Surveys are good but more clarification is needed.
The use of digital TV sets increases in the U.S. Darren Murph at EngadgetHD writes that half of US households now owns a digital TV according to statistics in a pressrelease from CEA, the Consumer Electronics Association. They (CEA) also predicts that 32 million TV sets will be sold in 2008. And 79% of them will be a HDTV set. This, in part, because of the upcoming transition. Marketing campaigns will be tremendous during next year to make consumers switch to a digital TV set or a converter box. However, owning a digital TV set is one thing. Neither the article or CEA reveals how many of the digital TV sets are actually receiving TV shows in digital quality, with a digital signal. That is crucial information that is missing out.
In march 2007, 28 percent of the households were owners of at least one HDTV set.
2008 will surely be a hot DTV year. With converter boxes entering the market, more campaigns launched and consumers being aroused to the fact that they ave to spend money to be able to watch television. All this along with a presidential election and online TV will gain momentum just as viewing TV on your cell phone or Ipod. A new survey suggests that 38% now watch TV online. The survey is made by Deloitte & Touche writes Hollywood Reporter (Reuters).
Buckle up for a tense ride. The media landscape is shifting into new forms. Just as consumer behaviors.
NAB has announced that the second phase of the DTV consumer education campaigns is in full swing. This phase is long awaited for by stakeholders, decision- and lawmakers. Also, NAB have launched ads to reach lawmakers and stakeholders in D.C, awareness is not only a goal among consumers. Probably is the awareness among lawmakers just as low, even if this matter should concern them more. NAB and the DTV coalition has in fairly short time succeeded in putting together unified messages to reach out to consumers in the effort to prepare consumers to act well in time before the actual transition in ’09. The question remains though how well they will reach out and make people take action.
A difference compared to other countries is that there are no converter boxes in stores yet.
The campaigns consists of the following parts:
· DTV Action” television spots
· Crawls, snipes and/or news tickers during programming
· 30-minute educational programs about DTV
· 100-day countdown to the February 17, 2009, DTV deadline
· Public relations elements, including earned media coverage in newspapers and online
· DTV Road Show that will visit 600 locations nationwide
· DTV Speakers Bureau that will reach one million consumers
· Online banner ads on TV station Web sites
About a 1000 U.S broadcasters are using these tools to reach out. I think that is a great move – the transition is a hyper-local event. People will turn to their local stations for information and local retailers, talking with neighbours for advice and tips. A truly glocal example in todays flat world.
NAB has learned much from campaigns in Europe. It is almost a blueprint off the campaigns successfully carried out in Sweden. And the key components as the ticker, roadshow and earned media are the core components used in both Sweden and U.K. But why should the U.S invent the wheel? A transition is not really rocket science (any more) but a great effort and a real challenge for stakeholders and communication professionals. It isn’t very often you come across projects with these very special features and circumstances. Think about it: limited time that are constantly shrinking – a constant countdown, A complex mass of stakeholders that you want to coordinate to walk and talk in the same manner and direction, a limited budget, a broad range of targetgroups where the hardest to “move” and educate are in many ways the hardest group to reach with any message, a political dimension that is delicate to handle because if the project should backfire – people in the political sphere will be directly effected. And add to that a huge opportunity and challenge for retailers to provide the hardwear needed to make the transition possible on an individual level. It might even be material for a reality show…
But the greatest ally will be silence, how strange it may seam. Because if it is silent the days before a transition everything will work fine. A bold assumption but also the true reciept of a successful transition in Sweden.
It will be interesting to follow if silence will be the state of the transition on the 17th of February 2009, with two days to go..
Right now there is little silence. NAB estimates that the campaign will generate 98 billion audience impressions during the course of the campaign. If there is silence among stakeholders at this point something is very wrong. But I believe the DTV transition will be smooth and great.