Readers Tips- VIDEO – TIVO Campaigns For Free HDTV

June 13, 2009

A reader of the DTV Brief sent a comment with tips about TIVOs New campaign about free HDTV programming. Apparently TIVO is pushing the message about OTA – Over The Air. I have written about it before (check links below) that it is possible to use TIVO as your converterbox to make a seamless migration to DTV. TIVO does the job for you. It converts the signal to analog and your TV-set continues to work as usual. However, if you have more than one set and they are not connected to the TIVO, you need converter boxes for those.

If you are using a TIVO today or thinking about getting one, make sure to get the model do convert signals to analog TV.

Check list of TIVO HDTV models here and to check if your TIVO converts the DTV signals- use the service here.


Enjoy the TIVO campaign on YouTube and find your way to cross the chasm to DTV.

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State of the Multibox for the U.S Market

June 24, 2008

One of the most viewed posts on this blog is the one headlined “One DTV-converterbox for the whole house“. the post is still and steadily growing in attraction since the phrase is a very common search on Google and other search engines. Also, it is a kind of product that many would like to have – lowering the cost and make the transition easier. The product the post is telling about is the Multibox – a true “One converter box for the whole house”. Pictured below from the product site at A2B.  It doesn’t come  in a “applesque” cool design, after all it is supposed to be placed up in the attic..

Many have made comments on this blog and asked about more details for the converter box. One commentator has pinpointed a great thing about having one converterbox for the whole house – it won´t use as much energy as having several boxes within the house. Thinking lean and green is a smart thing.

However, I asked Mr. Ari Miettinen at A2B, the company who is producing the so called Multibox, if it is sold on the U.S market yet and what their plans are. Ari told me that the model that they sell in Europe does not work in the U.S due to the different standard for broadcasts in the U.S (ATSC).

Mr. Miettinen say that they do understand the great interest in the U.S for a Multibox. And they are developing something for the U.S market. But, they can’t say anything yet about the plans or time until something is ready to be launched.

So my advice to you who are interested in a Multibox is to send an e-mail to A2B, expressing your interest for the U.S version of the Multibox. That might speed up the process. And by the way – ask your local DTV retailer if they have anything like it – if not give them a heads up on this one..

Anders Bjers


U.S DTV Awareness On The Rise

March 26, 2008

News has been low lately about the DTV switch. But today a survey reveals that 6 out of 10 Americans now are aware of the U.S. transition to DTV. BroadcastingCable reports about the survey made by Frank N. Magid Associates. In September 2007 a survey found that only 34% knew about the transition. U.S consumer awareness is on the rise and that is good news. However, it is still a good deal of work that remains. The next question for consumers to be asked is more crucial, that is: If they know if they are affected by the transition at all. Cable and satellite viewers are not affected directly.

In Sweden, one of few countries that has completed a national transition, the DTV switch is over and done. Last survey sheds new light on the transition. First, Consumers who were most negative to do the switch, now is among the most positive – their low expectations were exceeded. Second, now one third of elderly people are actively viewing a greater amount of channels than before the switch. Third, most people had a converter box installed before the actual transition – that proofs that the information awareness campaigns worked well. Mission completed!

Anders Bjers