Today there is a grand get together at a local Best Buy Store in Washington D.C. The chief executives of the prime stakeholders are gathering to promote the “soon to come to a store near you” – DTV converter box. Few have seen any but many are asking where they are. Best Buy promises to get their boxes on shelfs on the 18th of February. However, it will only be one of a kind to choose from – Best Buys own brand Insignia. The box will cost $50-$70. The question is if other retailers will match Best Buys offer with a greater selection. And it is only a month ago that Best Buy Executives expressed concerns and even being nervous about not being able to get boxes on shelfs in time.
On stage today you will find: The U.S Commerce Secretary Mr Carlos Gutierrez, FCC chairman Kevin Martin, NAB president and CEO David K. Rehr, National Cable & Telecommunications Association, NCTA, president Kyle McSlarrow together with Consumer Electronics Association, CEA, vice president Jason Oxman and Best Buy senior VP Michael Vitelli. NTIA is represented by the Secretary of Commerce.
Some of the stakeholders that gathers today in D.C will also be the ones that consumers will hold accountable if something in the transition backfires. I think it is a great thing that they come together because it is easy to believe as one local paper put it that Congress has ordered broadcasters to shut down the analog transmissions and switch to digital. The facts is that many stakeholders are working together as never before to make this transition a smooth one. I hope the stakeholders can put a just as positive spin on the DTV transition as some superduper political contenders has done in their campaigns. After all, there are few national events to match a national transition to digital television. Be sure that this D-day will be greatly covered by news media.
Local newspapers are picking up the story about the transition in an increasing amount. Most of them put out the basic facts about the transition. Even if the confusion still seam to be great. I guess the primaries have put enough on peoples minds to care about little else.
The thing is that the market should be flooded this year with boxes to choose from and the prices should start to drop a bit. No one wants people to wait to the last few days before the actual transition. Even if you have to count somewhere around 5-10 percent who will do just that.
I get messages from people all over the US who is asking why the converter box coupons are “released” but no boxes in stores to be find anywhere. One lady even asked me to send her a box and attached her address. Well, it’s great that people put confidence in this blog but we do not sell converter boxes, yet…
But what I do offer is knowledge and experience. Or that might be spelled Hope to make the Change to DTV, in these primary times. Because it will be an astonishing difference – to the better. And I am talking TV now..
/ Anders Bjers