Mobile TV Gets Go In The EU – How Will U.S Follow?

November 29, 2007

Today the European union has issued a statement that names DVB-H as the standard for mobile TV among the member countries. In the statement it reads:

Following the Council meeting today, DVB-H will be published by the Commission in the list of official EU standards. As a result, all EU Member States will have to support and encourage the use of DVB-H for the launch of mobile TV services, thus avoiding market fragmentation and allowing economies of scale and accordingly affordable services and devices. In addition, the Commission intends to work closely with the Member States in the coming months on the authorisation and licensing regimes, and to look together with the industry at issues such as service layer interoperability and right management applied to mobile TV“.

This practically makes DVB-H the mandatory standard for many stakeholders in Europe.

Nokia, the worlds leading cellphone maker, has been a driving force behind picking DVB-H as a standard, as AP reports. The Finnish company has made several models of phones with built in TV and larger screens. Tests in Sweden among else, went very well and people loved the idea of watching streaming or broadcast TV in a cellphone. Some people who took part in the trials even liked the idea to bring the phone to bed to watch late night favorite TV shows…

In the U.S, Bloomberg reports that Apple and AT&T today announced that a new version of the IPhone will soon be out with greater download capacity. Making it possible to get videos from YouTube to stream “faster” to the phone. AT&T is continuing to serve television via telephone lines, competing with cable,satellite and over-the-air TV operators.

Broadcasting TV to mobile phones requires a DTV transition to make room for frequencies, the debate about what the white space should be used for has a connection to how and who will bring TV to your mobile phone in the future. One thing that Google has discovered the potential of, and are planning to place a bid for in the upcoming auction, as reported by NY Times. Making it possible to launch a wireless device – with TV included?

But, hey, when will all this be packed together in an Iphone. TV in the Iphone would look great and connect then content to Itunes and Apple would have a really strong product. Something that keeps Jobs up in the night thinking about? Well, if you read consumers minds it wouldn’t be rockets science to figure out and deliver. The EU has taken a clear step towards creating a sound platform for mobile TV. Yesterdays FCC commissioners meeting didn’t have anything like this on the agenda. So what will be the US move when it comes to mobile TV? Can FCC create a great context to unleash the powers of giants – the TV industry, telecom operators and silicon valley will be stakeholders and creators of the future for mobile TV in the U.S. Maybe Apples Iphone will be a possible spearhead into the future.

And bookworms beware… Your spouse might want to keep the light down for the sake of, thats right, TV in bed, a different kind of sneak peek…

Anders Bjers


NAB President Rehr Talks DTV Transition And Future of Broadcast Media

November 5, 2007

NAB President and CEO David Rehr appeared on C-spans The Communicators recently to talk about the DTV transition, media ownership and the future of broadcast media.

Mr Rehr pointed out that the DTV transition is a renaissance for the TV media, however he did not elaborate on the subject in a more practical way – what can we expect? With DTV broadcast the TV picture will be crisp clear and the sound magnificent compared with todays analog TV, but that is really no news. He also wished there might be a migration from cable or satellite TV to broadcast DTV since it is free, with more channels coming up and with better quality. But the launch of DTV converter boxes can’t move fast enough. Today there is no boxes in stores even when information campaigns is up and running in full steam. The ambition is to get them in stores in January ยด08. Little was said though about the efforts to reach niche groups, such as elderly or Spanish speaking. To reach the broad audience won’t be the hardest thing but to move the ones who are not as connected as many of us are.

Talking about the future of media is exciting. It is in sync with another transition – the move from the linear media world built on the laws of the industrial age to the non-linear multicomplex world of the information age that relies on connections and being connected, wherever and whenever to whatever – the consumer wants for the moment..

NABs President and CEO David Rehr said that up to 40% of local TV-stations audience click on the local TV-stations website when they go on-line! He thought that is amazing numbers for broadcast media and that the business should talk and do more about their on-line presence. One interesting effort to create a stronger local presence is NBC Hometown. And the campaigns for the DTV transition will at the same time work as a gigantic marketing campaign for local broadcast TV and imagine the thousands of on-air infomercials about the transition pushing traffic to the dtvanswers website run by NAB. On the other hand the battle will take place in stores when consumers have to make a choice between converter boxes for their roof top antenna or switch cable-, satellite- or maybe broadband TV. A “new” market is up for grabs..

Rehr mentioned that the top selling ad-on for Ipods is an FM-converter, making it possible to listen to live broadcast radio on your Ipod. If that is the case it is very interesting. Will that same need be transferred to the DTV sphere?

Will there be DTV converters for your Ipod or Iphone? That makes it possible for you to walk around watching live TV on your Ipod? Cool and simply irresistible. Or why not have a built in DTV receiver in your next Iphone. This years top invention is probably the Iphone and all media is going digital – so the next great thing should be portable wireless TV. Something Sanyo has already built.

This is what European media companies is thinking as well. Trials with DVB-H (the standard handheld Digital TV) has turned out successfully in both Germany and Sweden. So start imagine your Ipod loaded with Live TV for free and call your local Apple store to encourage them to make it possible. And in todays New York Times there is a piece about CBS Mobile, a interesting example on how to make your phone or maybe your Ipod so much more than a phone and also a TV.

Anders Bjers

P.S Things that Rehr did not talk about but would be interesting to hear more about: HDTV with an antenna + confusion about the difference between DTV, more about the different types of converter boxes – what will the choices be for consumers? On-line TV like Joost and Hulu vs broadcast TV (and hey – check this great article in NYT), NBCs move from Itunes and more on portable broadcast TV. D.S


TV in your phone – IPhone vs DTV

July 6, 2007

Digital TV in your cell phone is an added value when TV goes from analog to digital broadcasts. The EUs Commissioner for Information for society and media, Viviane Reding, wants the countries in Europe to agree upon one standard for TV in handsets. Probably DVB-H will be the chosen one. But what will the consumer get with DVB-H? And when will someone start talking about digital TV in cellphones here in the United States? It is still very quiet in media about the transition itself and its impact.

I have seen and tried to watch digital TV on a mobile phone – it works great. However being in the US and experience the hype around the newly released IPhone and its capabilities I wonder what the consumer will choose. I come to think about the difference between the quality of video / TV on Iphone and on an ordinary cell phone. I say ordinary because the IPhone is more than a phone. The pictures clarity, how fast it uploaded the clips from YouTube and how easy it was to handle the menus – I think the IPhone will be a real challenger for TV broadcasted to cell phones.

For the consumer little matters that the transition will also carry new possibilities to develop TV as a medium. Mainstream consumers will care about their TV set and get it working with a converterbox. But along the line – tomorrows TV viewer want to see TV whenever and wherever they are. To use the mobile phone as a TV device will be as normal as a built in camera in the phone is today.

In Europe trials have been made with digital TV broadcasted to mobile phones. One thing is that people like it and they also bring the phone with them in their bed! Watching a movie, sports or news is something people do in bed.

I found the DVB-H phones that I have tried no to be very easy to use. And the broadcast was interrupted now and then – just like a TV with rabbitears.

So, if the IPhone will carry TV in an easier way and with greater quality and content. The DVB-H standard and its producers and users will get a real challenge. That is good -for the consumer.

Anders Bjers