The DTV brief focuses on the transition from analog broadcast TV to digital TV.

This blog contains expert comments on news, intelligence, technology, information campaigns and more.

The transition to DTV took place in the U.S on Februar,17 2009. About 20 million households was directly affected in some way when analog terrestrial broadcasts ended and TV broadcasts continued in digital only. This was a major change and unprecedented challenge, concerning information outreach, technology and getting people to act on a specific day. As well as challenges and unique possibilities for the television industry when households in the U.S had to make choice about how they wanted to receive TV after the transition.

There are some elements of a transition that are very intriguing:

– How will the various information campaigns be carried out?

– Who will be on Google’s top ten results when you search for “digital TV” during spring 2008 and 2009?

– Will converter-boxes really be in stores during the beginning of 2008?

– Will the boxes enter stores tested or is it the first generation of boxes that consumers will have to buy?

– What will the debate look like when consumers discover what is about to happen with their analog TV sets?

– How will PR agencies advice their clients on how to get their message out?

– How will consumers understand how to connect and use the converters? How will they be helped?

– Time – its crucial and short running up to the day of the switchover.

– Money and business perspectives

– Impact of media coverage of the transition?

– Will this switch be a golden momentum for IP TV, Web-TV, Joost, Apple TV, Microsoft and others that want a piece of the consumers market that suddenly must make a choice how they want to receive TV after the switch. Or will cable- and satellite TV operators end up as winners?
This blog was mostly active during the year ahead of the actual tansition. However, since there still is a steady stream of viewers the content will be present for the time being. However, updates won’t happen anymore.


P.S. The DTV Brief blog works great on iPhone D.S.



4 Responses to About

  1. ron roth says:

    As usual, i’m being ripped off again by the government. Now i’ll have to pay for dtv tuners, rent cable boxes, or satallite boxes. I already have to pay over $50/mo for FREE Tv. I also have other tv’s, vcr’s, & dvd recorders that i’ll have to pay even more to use. My elected representatives certainly don’t represent ME when it comes to voting on things that affect the cable or satallite companies!

  2. alvia elston says:

    I would like to know If we can not afford cable does that mean that we have to stop watching tv some thing I just want to know

  3. Bjers says:

    Hi Alvia.

    Well, if cable TV is to expensive on a monthly basis you may want to check out if you can recieve TV with an antenna connected to your TV-set. You will get less channels compared to cable TV with great quality when it is digital. And maybe best o all – with no monthly fee.. All you will need is an antenna and a converter box. But you will have to wait until next year to get a box. Because right now there is no boxes in store.

    But you know there are more ways to recieve TV than cable.

    Hope I could help you a bit with this answer

    Best / Anders

  4. Bjers says:

    And by the way – you won’t have to stop watching TV via cable because of the DTV transition. Cable is not affected at all. Everything continues as usual, if you don’t decide to do something active yourself about your TV

    Best / Anders

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