Many people I have spoken with about the transition often confuse or mix the transition to digital TV with HDTV programing. As we know, HDTV has little to do with the actual transition to digital TV. However, I think this is one if the major challenges for stakeholders: to try to separate HDTV from DTV.
I really don’t believe they will succeed. Here is one fresh example from a headline in the consumers section at local broadcaster CBS 5 covering San Francisco, Oakland and San José: $40 HDTV Conversion Coupons Available Jan. 1
As we have seen the past few days the news from NTIA and yesterdays AP article by John Dunbar, headlined “Feds share coupons to help TV transition” that has spread to several hundreds of media outlets throughout the United States. And the requests for coupons have been enormous, initiated in large extent by the media coverage.
But this is also one of the signs of how hard it is to create awareness among consumers and sometimes among stakeholders themselves. I guess people would love to have HDTV coupons since HDTV is the hottest way to view TV these days.