Senators Bill May Put Stakeholders On A Thrill

Senator Herb Kohl (D) of Wisconsin has made a bill that could bring major changes to the DTV coupons program and also for the DTV information campaigns that is running in the U.S. The bill focuses on the elderly and how they are affected by the transition to DTV. This is reported by Broadcasting cable.com.Today it is very much up to the stakeholders how they are bringing information to consumers.  Earlier critizism has focused on the only spanish speaking audience. Since then infomercialls has started to run on major TV-networks to bring the message out.

So what help are we to be expected to be present among the elderly affected by the transition?

Senator Kohl thinks that only analog households should be able to use the coupons. Not as today when any household can use the coupon. Since the budget is limited it is a wise move. Also, information campaigns should be on TV. Well that is up and ruinning already. And not only households but also nursing homes and assisted living facilities should be included as recievers of coupons. Thats a great move in one way. But, isnt most of these facilities using cable TV? Can anyone tell me how that works? I think time is crucial here. Nursing homes and assisted living facilities would be better of if they had information sent to them or even people calling them och paying them a visit to alert them in time about the upcoming transition. for eldelry the TV is a important connection to the world. And remember they belong to the real TV-generation. For them the TV was the new thing, once bringing something really new to their lifes. We better treat them with respect.

Our experience in Sweden is that the talk and worries about the elderly that has to do something to be able to watch TV after a transition did not match the actual outcome. There have been very much less cases with elderly having serious troubles due to the transition than anyone could expect. It is hard for some to connect the converter box to a tv-set. It is harder to adjust to the fact that one more remote control is needed to make the channel selection. It is an adjustment and the products are often to complicated for people with little computer knowlede to handle. If you are used to computers you are often used to think in terms of “menus” and setup systems. We alerted the local stakeholders in more than nine months ahead of the acutal transition to make shure they had enough time to adjust and make wise decisions.

The makers of converterboxes dont usually think in simple terms. I often think that Apple should make a converterbox, because they are experts in simple user friendly formats and products. Think about it. What if the Apple TV also included a converter for DTV?  That would be neat and great I beliave. There is a lot of tuners that makes your Apple computer become even a HDTV reciever. How bout the other way around?

Anders Bjers

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