The Cable TV Industry has launched an add campaign to keep cable viewers comfortable in their sofas. The campaign consists of four 30-second spots for TV. They will run until the actual switchover in February, 2009 from now and the pricetag is $200 millions. The ads began to run on TV-stations in the Washington D.C market this week according to AP.
If you want to view the ads you can see them at National Cable & Telecommunications Associations, NCTA, site. The ads seems to be tailored for elderly and Spanish speaking audiences. Two groups that many has raised concerns for. Interestingly enough the ads starts out in the D.C market. As a symbolic gesture to make lawmakers and stakeholders to see the ads firsthand. The campaign are headlined “Get Ready For Digital TV”. FCC has previously labeled it’s information efforts as “Tomorrows TV today”.
According to Broadcasting and Cable,B&E, the campaign is not only to fulfill the need for information but also to market cable TV as an alternative for those who need to switch.
Also, NAB is launching the first PSA campaigns by the end of september according to B&E.